Google Tag Manager – GTM – PrestaShop Module
A module that allows for full integration with Google Tag Manager and PrestaShop-based stores from version 1.7 onwards. The module tracks all pages of the store, in particular the ordering process and subsequent steps taken by the customer in the store. Thanks to its own hook, it also allows for integration with payment gateways that use non-standard checkout pages. In summary, the module is a comprehensive solution necessary for accounting and monitoring all advertising campaigns. Additional daily statistics and the ability to send orders from the back office to GTM ensure that sales data will always be correct in analytics. The module allows for quick integration with PrestaShop—all you need is an ID. Events are created automatically without the need to set them manually in GTM.
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zł299.00
243.09 tax excl.
Full compatibility with PS 9.x
Free updates
A one-time purchase entitles you to unlimited updates.
Payments
Blik, Cards, PayPal, Transfer to the account. Implemented by: Imoje, FirstData, PayPal.
GTM Manager module for PrestaShop
Complete integration of Google Tag Manager with PrestaShop
The GTM Manager module is a professional solution that enables full integration of your PrestaShop store with Google Tag Manager. Thanks to automatic tracking of user behavior and e-commerce events, you will gain full control over the analytical data of your online store.
Main features of the module
- Automatic integration with Google Tag Manager
- Enhanced Ecommerce tracking (extended e-commerce analytics)
- Complete tracking of the customer's purchase path
- Order statistics panel with the option to send data to GTM
- Filtering orders by date range
- Manual resending of events to Google Tag Manager
- Full compatibility with PrestaShop 1.7, 8.x, and 9.x
- Support for multilingualism and multi-store
Tracked e-commerce events
- Displaying a list of products (impressions)
- Product click
- Product detail view
- Adding a product to the cart (add to cart)
- Removing a product from the cart (remove from cart)
- Starting the checkout process
- Finalizing the order (purchase)
Administration panel
The module offers an advanced administration panel that allows you to:
- Viewing order statistics for a selected period
- Filter orders by date range
- Displaying detailed order information (ID, reference number, date, customer, net and gross amounts)
- Previewing total amounts for filtered orders
- Pagination of results (50 orders per page)
- Ability to resend order data to Google Tag Manager with one click
Benefits for your store
- Precise analysis of user behavior in the store
- Optimization of the shopping path based on actual data
- Easy configuration of remarketing and advertising campaigns
- Integration with Google Analytics 4, Google Ads, and other marketing tools
- Ability to test and debug events without interfering with the store's code
- Flexible tag management without the help of a programmer
- Increased conversions through better understanding of customers
Technical requirements
- PrestaShop version 1.7.x, 8.x, or 9.x
- Google Tag Manager account
- Template with displayAfterBodyOpeningTag hook (available in most templates by default)
Installation and configuration
The module is easy to install and configure. Simply install the module, enter your GTM container ID (e.g., GTM-XXXXXX), and activate the module. From that moment on, all e-commerce events will be automatically sent to Google Tag Manager.
Support and updates
The module is regularly updated and ensures full compatibility with the latest versions of PrestaShop. The module code is optimized and complies with best programming practices for PrestaShop.
- PrestaShop 1.6.x
- No
- PrestaShop 1.7.x - 9.x
- Yes
- Multistore
- Yes
- Language
- PL, EN
- Responsiveness
- N/A
- Installation
- Standard
- Updates
- Yes
- Version
- 1.3.0
- Update date
- 13-01-2026
- Reference
- GTM
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A module that allows for full integration with Google Tag Manager and PrestaShop-based stores from version 1.7 onwards. The module tracks all pages of the store, in particular the ordering process and subsequent steps taken by the customer in the store. Thanks to its own hook, it also allows for integration with payment gateways that use non-standard checkout pages. In summary, the module is a comprehensive solution necessary for accounting and monitoring all advertising campaigns. Additional daily statistics and the ability to send orders from the back office to GTM ensure that sales data will always be correct in analytics. The module allows for quick integration with PrestaShop—all you need is an ID. Events are created automatically without the need to set them manually in GTM.