Integrate Google Analytics

Social media is spreading and maturing at a revolutionary pace. Do you include it in your measurements? Social reports help you determine the impact of social media on your business goals and conversions. Consolidated data on the internet and social networks provides a comprehensive view of your content and community.

With so many marketing channels and programs, understanding their impact on your goals allows you to make informed decisions about your social media strategy.

• The relationship between social media and goals in reports is clearly visible.
• Find out what content generates conversions among social media audiences.
• You can show the results to key stakeholders to make them aware of the importance of social media.

Google Analytics reports on traffic sources allow you to measure and analyze traffic from various sources, such as searches or referrals. The Social Interaction Sources report automatically segments and groups traffic from referring sites from hundreds of social networks so you can focus on your analysis.

• Social network source data provides information about referral traffic grouped by platform, such as YouTube.
• Identify which networks drive traffic to specific pages
• See which content is popular on different social networks
• Comparison charts display all traffic and traffic from social interaction sources

After standard installation, the module requires a minor modification of the payment gateway modules. The module sends data from any payment gateway, from any operator, even after a session has been "broken," which was previously impossible.

The module requires the free "Google Analytics" module from PrestaShop to work properly. The event sent is "purchase" in accordance with GTM and GA4. We recommend testing the module using the Chrome plugin - Google Analytics Debugger

Data sent to Google:

'id': 'shopping cart number',

'affiliation': 'store name',

'revenue': '33.71',

'tax': '6.31',

'shipping': '0',

'city': 'Paris',

'state': '',

'country': 'Poland',

'currency': 'PLN'

});

ga('ecommerce:addItem', {

'id': '75',

'sku': '4',

'name': 'Printed Dress',

'category': 'Evening Dresses',

'price': '33.71',

'quantity': '1'

});

Integration example for Przelewy 24:

Return after payment:

/modules/przelewy24/views/templates/front/payment_successful.tpl

For version P.S 1.7, insert between the {block} tags.

Before leaving the store 

/modules/przelewy24/views/templates/front/payment_confirmation.tpl

Check the tpl file call in any payment gateway based on Przelewy24:

/modules/przelewy24/controllers/ - directory

paymentSuccessful.php - file 

$this->setTemplate('module:przelewy24/views/templates/front/payment_successful.tpl'); - tpl file