Google Merchant Center XML plus PrestaShop module

Google Shopping for PrestaShop – export products to Google Merchant Center

Google Shopping for PrestaShop is a module that allows you to automatically generate XML files with store products and prepare them for uploading to Google Merchant Center.

The module is equipped with multi-language and currency support, product filtering and automatic content cleaning. This allows you to prepare a separate product feed for different markets and control which products are to be sent to Google Shopping.

Automatic export of products to Google Shopping

The module generates XML files containing product data from PrestaShop. The prepared feed can then be used in the Google Merchant Center to present products in Google Shopping services.

Export can be done manually or automatically using the Cron task. This allows you to regularly update product data without the need to generate a file from the administration panel each time.

Multi-language and currency support

The module is adapted to PrestaShop stores selling in various markets. Automatically detects active store languages and allows you to configure the appropriate currency for each language version.

A separate XML file can be generated for each language, containing product data in the appropriate language version.

Example of language configuration:

• EN – Polish – PLN
• EN – English – EUR
• DE – German – EUR
• FR – French – EUR
• other active store languages – according to individual configuration.

Automatic cleaning of product content

Some characters used in product descriptions may cause problems when processing data by external systems. The module can automatically clear titles and descriptions before placing them in an XML file.

Deleted can be, among others:

• emoticons and emoji,
• special symbols such as ★, ✓, ● or ■,
• selected mathematical characters,
• arrows and other unusual symbols.

Text normalization

• replacement of typographic quotation marks with standard ones,
• normalization of long dashes,
• replacing Unicode ellipsis characters with standard three dots,
• removing unnecessary HTML tags from exported content.

Filtering products for export

You don't have to export the entire store's catalog. The module allows you to specify which products should be included in the generated feed.

Available filtering options:

• limiting the number of exported products,
• selection of specific categories,
• exclusion of selected categories,
• product filtering by manufacturer.

This allows you to prepare a feed that covers only a selected part of the assortment, such as products intended for sale in a specific market.

Product data configuration

The module allows you to specify how to prepare data sent to Google Merchant Center.

Configurability includes, among other things:

• short or full product descriptions,
• type of photos used,
• the number of photos exported for the product,
• Google categories,
• GTIN / EAN,
• manufaturer's reference,
• stock levels,
• product prices,
• information related to shipping.

Support for product data required by Google

Feed XML may contain the most important information needed to properly present products in the Google Merchant Center.

Depending on the store configuration, data on the product name, description, price, availability, product identifiers, manufacturer, category and photos are exported, among other things.

Automatic XML file generation

XML files can be generated manually from the module or automatically using the Cron task.

Automatic feed generation allows you to maintain current product data without the need to manually prepare a file after each change in the store.

Google Merchant Center and overseas sales

Support for many languages, separate XML files and currency configuration means that the module can be used in stores selling in various markets.

For individual language versions, you can prepare the appropriate product feed using the data available in PrestaShop.

Simple module configuration

1. Installation

The module must be installed in the PrestaShop store using the administration panel. It is also possible to place module files in the /modules/googleshopping/ directory.

2. Configuration

After installation, select the languages and currencies to be used during export. Then specify the categories, manufacturers and products to be synchronized.

3. Feed generation

You can generate the finished XML file manually or configure automatic generation using Cron. In the latest version, Ajax support for generating calls has been added, which allows you to run this module even on very weak servers with execution time limits and other restrictions resulting from poor store account quality.

Benefits of using the module

• Export automation – products can be regularly generated into XML files without manual work.
• Multi-language support - the ability to prepare separate feeds for different language versions.
• Multi-currency support – assigning the appropriate currency to individual languages.
• Catalog control – selection of categories and manufacturers intended for export.
• Cleaning content – automatic normalization of descriptions and removal of problematic characters.
• Flexible configuration – the ability to specify how to export product data.
• Integration with Google Merchant Center – preparation of product data in XML format.

Who is the Google Shopping module for PrestaShop for?

The module is designed for PrestaShop store owners who want to export products to Google Merchant Center using XML files.

It will work especially well in stores with an extensive product catalog, many categories, several language versions or sales conducted in various markets.

Support and updates

The module is developed with changes regarding product export and Google Merchant Center requirements. The available documentation makes it easy to configure the module and prepare the first product feed.

Google Shopping for PrestaShop – simple export of products to Merchant Center

Google Shopping for PrestaShop allows you to automatically prepare a product catalog in XML format and transfer it to Google Merchant Center. Support for multiple languages, currencies, product filtering and content cleaning gives you more control over what data goes to Google.